Selecting the right social media strategy

It seems that developing a Social Media presence is near the top of just about everyones “To Do List” these days.

In many cases, this need is expressed as “We need a facebook presence” … and in some cases this may be quite right.

However, there’s more to developing an appropriate Social Media Strategy than simply creating a facebook fan page.

I found the following graphic provided me with a particularly helpful strategic framewrok. Hope you do to.

The Social Media Pyramid

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